September 1, 2009

…And Fashion for All

Hooray by Cynthia Rowley

You may still remember how excited you got when Stella McCartney designed a collection for H & M. And you can well recall the shiver that ran down your spine when you heard that Proenza Schouler would debut a diffusion line at Target. As for Thakoon’s work for the Gap? Well, let’s just say you didn’t have to be Anna Wintour to figure out what was so amazing about that.

This month brings yet another new partnership between a high-end designer and a mass market retailer – except this time, the duds are not for you but for your baby and toddler.

The new line is called Hooray by Cynthia Rowley and it’s available at Toys “R” Us. The modern, preppy-inspired styles are vintage Rowley, except a great deal smaller (the baby collection only comes in 0 to 12 months) and a whole lot more affordable!

Toddler line arriving in September. Available at toysrus.com.